Who wants to be a Pomegranate?

Funny enough, it seems that fruit (organizations) are standing in line to be 'the new pomegranate'. We heard about the Watermelon, the Brazilian Acai, then the Mangosteen and today the Pear. There are many discussions about the next trend, but pomegranate is becoming more than a trend. It is now hard-to-bit role model for fruit that is not only physically attractive but also tasty and most importantly healthy, backed with unusual medical research. Sales are still growing with new pomegranate products coming almost daily.
Seems like there is a room for a few fruits in the super-fruit bowl, it's only natural that other fruit will be healthy too but it's important to look for the scientific evidence. We need to distinguish between potentially healthy ingredients and medically proven products.