With more than 630 stores around the U.S., smoothie chain Jamba, Inc. reported first quarter record revenues of $89.4 million, primarily attributable to smoothie and juice sales. Management said Tuesday during an analysts' day presentation that new all-fruit smoothies have been the most successful product launch in the company's history, and that a new pomegranate smoothie accounted for about 7% of total sales in the quarter.
As a great believer in the worldwide transition into the smoothies drinks that has been a bit slow coming into the U.S., I like this news a lot, but I would like to see more pure products and I'm disappointed to see on Jamba's website the list of ingredients of their Pomegranate Paradise™ smoothie: Pomegranate Juice Blend [Apple Juice (from concentrate), Pear Juice (from concentrate), Pomegranate Juice (from concentrate), Citric Acid, Fruit and Vegetable Juice for Color, Natural Pomegranate Flavor with Other Natural Flavors], Frozen Strawberries, Frozen Mangos, Frozen Peaches [Frozen Peaches, Citric Acid, Ascorbic Acid (Vitamin C)], Ice.
The pomegranate brand sells, but the consumers should get the real product with not more than a couple of additives at the most unless they ask for it. The reason for Jamba's long ingredients list might be the yet high price and scarcity of the fruit, but I believe this should be changed.
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