According to press release published today, Old Orchard Brands claim to introduce First-Ever Reduced-Sugar Pomegranate Juice for the U.S. market. The new juice features 75 percent less sugar than the leading pomegranate juice sweetened using Splenda(R) no-calorie sweetener.
Marketing trick? naivety? or value product?
Still early to say but:
Last August, the lead pomegranate researcher, Professor Mickey (Michael) Aviram of the Technion Faculty of Medicine in Israel whom I was honored to meet at his lab, published his surprisingly findings, that the sugars contained in pomegranate juice – although similar in content to those found in other fruit juices – did not worsen diabetes disease parameters (including blood sugar levels) in the patients, but in fact reduced the risk for atherosclerosis.
“In most juices, sugars are present in free – and harmful – forms,” explained Aviram. “In pomegranate juice, however, the sugars are attached to unique antioxidants, which actually make these sugars protective against atherosclerosis.”
I'm looking forward to future research to reveal more about the issue.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment