Pomegranate was the fastest-growing flavor in new nutraceutical beverage, 2006

A new report finds that the Pomegranate was the fastest-growing flavor in new nutraceutical beverage launches whilst orange was the most common flavor with over 6% of all launches in 2006 containing it.
Additional key findings from the report:

• 'The nutraceutical soft drink market is expected to reach a value of $10.3bn in Europe by 2010. It is expected to be worth $9.9bn in the US.
• Asia-Pacific is the most innovative region for nutraceutical soft drinks. 36% of product launches were in the region in 2006.
• Fruit drinks was the largest category in terms of share of nutraceutical launches with 28% in 2006.
• The most common product positioning amongst launches in 2006 was providing energy with almost a quarter of launches claiming this function.' - This finding clearly puts the pomegranate at a different category claiming important potential health benefits.
• A trigger for companies to enter the nutraceutical drinks market was the decline in the carbonated drinks market. Such, is the recent Coca Cola acquisitions and new launches.

The full 101 page report cost USD$ 1,910.00. Can be found here.